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 Consumers:
Where to Buy Rare Breeds Meat
© Traditional Breeds Meat Marketing Company Ltd
The Traditional Breeds Meat Marketing Co Ltd works
with a small team of around 50 independent High Street butchers and
Farm Shops who meet their carefully crafted criteria. With the TBMM
Co.’s help, each of these outlets markets meat from rare breeds
which is certified [link] by us. There are very many outlets other
than these, including stalls at Farmers Markets, that claim to sell
meat from rare breeds and a number do. However, since the original
initiative has been so successful, some outlets have jumped on the
bandwagon, declining to work to our exacting standards, and we
cannot guarantee that they sell what they claim to sell. Only
Accredited Rare Breeds Butchers sell stock certified by us. Please
don’t be put off meat from rare breeds that is second rate and of
unproven provenance.
You wouldn’t condemn Rolex watches or Rolls Royce
cars because you’d had a bad experience with a fake so please don’t
judge rare breeds on anything other than the real thing.
Accredited Rare Breeds Butchers
The
network of Accredited Butchers is published on the
Rare Breeds Survival Trust website - click here for a direct link,
which will open in a new window.
Certified Stock
When you go shopping for rare breeds meat at any of our
Accredited Butchers, ask to see the certificate that guarantees what
you’re buying is what it says it is. If it cannot be produced, there
is no guarantee as to the meat’s authenticity. The certificates look
like these (click each one for a closer look):
Beef certificate, pork certificate, PAI
certificate and Defra certificate.
As you can see, they give a lot of information including how the
animal concerned was farmed, its breed and its type (i.e. a heifer
or a steer), its date of birth and where it was produced. On the
left-hand side in a box is legally required information under the
Beef Labelling Laws including a unique reference number for
traceability, where the abattoir was located and its licence number
and where the meat was cut.
Each certificate is individually signed, guaranteeing that
information.
As a company, we are licensed by the
Department of the Environment,
Food & Rural Affairs (Defra) to be able to give you all the
additional information not shown in the box and independently
audited every year.
This is your reassurance of our and our butchers’
dedication to total transparency and quality. No other national
scheme – not Organics nor any other – gives you this level of
information and reassurance.
We stand four square behind our product. o |
