Home   Contact

2335 VISITORS SINCE OCTOBER 2007

History Accredited Butchers Why Rare Breed Meat Is So Special Traceability Chefs Producers Consumers

Leading Supermarket Misleads Customers
� Traditional Breeds Meat Marketing Company Ltd

Waitrose, generally seen as 'the good guys' in supermarkets, are under considerable pressure to change their misleading labelling on breed named meats which are from cross-bred Mongrel stock but labelled in such a way as to imply that they are the real thing. A discussion on their own website has been closed down but a lively debate still exists at the link below on the River Cottage website.

Update 24th March
The Times have run an article on the situation with Waitrose:
http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/real_food/meat/article3607487.ece o

Quick Links: